Creating a series of professional coaching photos for use on social media. The aim was to create an attractive visual image.

Approach to realisation

Together with the client, a photo shoot plan was developed and references were prepared. Key locations were identified that fit the spirit and philosophy of her work. Appropriate images were selected, reflecting various aspects of a coach’s activity: from informal meetings with clients to professional working moments. The photos were carefully post-processed, and lighting flaws in the locations were levelled out.

Professional coaching photos are an essential tool to reinforce your personal brand, increase audience engagement and attract new clients. They create a memorable image in social networks.

This not only promotes recognition and trust in the specialist, but also makes him/her stand out among competitors. Visual content plays a key role in communication with potential clients, making professional photos an important asset for any coach seeking to develop and expand their practice.


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